HBO Now for Apple TV, launching April for $15 per month. Apple TV price drop!

The CEO of HBO took the stage to unveil a service, dubbed HBO Now, which is launching exclusively on the Apple TV for $14.99. The Apple TV price has also been dropped from $99 to $69. .Past, present and future programming will be available on Apple devices, via a brand new channel on Apple TV and via a dedicated iOS app.

This service will be launching next month for $14.99/month.